I loved designing the logo designs and brand identity for Big Optimism, it was refreshing to work on! Bill wanted an iconic logo for his brand, incorporating is mission of optimism and growth.
The focal point of my design concepts was sunrise, visualizing new beginnings. I created over 20 design concepts, from abstract sun designs to monogram illustrations of the O and M in their name.
After many iterations we decided on the final logo design, the O in optimism as a sun rising over the logo with a vector stepped gradient. This design is both minimalistic and iconic!
