I worked with Dawn from Be Soft to create her new brand from the ground up, with their logo design & branding to their limited-edition first collection of comfy eco-friendly loungewear that you'll never want to take off!
With a wide range of beautiful designs and clothing options to choose, from thick fleece-lined sweaters featuring a subtle feather embroidery to cali-shorts featuring Be Soft's iconic slogan, Soft Is The New Strong, there's something for everyone!
I loved crafting all of these designs from scratch and being able to use my creative vision to bring this brand to life!
See the full collection here: https://besoftco.com/collections/loungewear
